![]() This instant brand recognition is representative of Coca-Cola’s massive influence on our cultural zeitgeist and shows that the brand, which has been growing its name for over a century, has done so successfully.īut how did Coca-Cola become such a worldwide phenomenon? And what can marketers learn from this soft-drink giant’s massive success on the world stage over the past century plus? In fact, if you’re like 94% of the world’s population, you probably recognize Coca-Cola based on the logo alone (even without the iconic swooping brand name). “Ahhh.”Ĭan you visualize this imagery? Chances are you filled in the blanks and saw a can of Coca-Cola featured center stage in this imaginary advertisement. “TsssSS kr-POP!” An invisible hand pours a brown, fizzing liquid out of the can, slowly filling up a glass of ice, stopping directly at its brim as it fizzes in the glass, nearly bubbling over. ![]() ![]() A red can with swooping white lettering on its label moves to the center screen, drops of condensation running down its side. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |